SEARCH ENGINE OPTIMIZATION

Search engines like Google, are today one of the major influencers of how customers decide to buy a product or a service to satisfy one of their needs. Either it is a need, which a customer can fulfil by finding a business which is present in the customer’s locality or city or it can be anything which requires a supplier or a manufacturer from any other of the part of the world. One more thing that one needs to keep in mind is that any kind of research a customer does during the buying process doesn’t happen just at the end of the buying but happens in stages. A customer can search just around a solution, the providers of the same, price point at which the same is available and even can research for price deals.

A business can become part of the customer’s consideration either by investing in paid ads with search engines which can be fast and costly or can consider a long term strategy of search engine optimization, wait initially and reap benefits later. The long term benefits will ensure the continuous flow of customers, better brand building and reduced cost of customer acquisition.

What the considerations a business need to keep in mind while investing in search engine optimization?

We are not asking any business to make a big investment in technology to build a website but to start with we always recommend them to
• Have a website in compliance with guidelines by various search engines.
• The website should have content structured in a way to be fit to address a customer query on search engines.
• The business should think their website like a hyper store, in which goods or contents is arranged in a way so that the customer navigate and discover them easily.
These are prima facia requirements which a business should consider. As a business owner, we might everything find it very fit for search engine optimization but always think from the perspective of your customer. Consider a business offering software development services to other businesses, can consider their target customer as the CEO of the business or Technology head of the same. All strategy around website and search engine optimization should be aligned to capture the interest of the target audience.

Questions a business should answer before selecting a type of mobile app development:

If one is a technologist and also a business owner making this decision might be easy but for a regular person, the decision can be a bit critical.

The top questions which a business owner should care :

  • What is the business objective underlying investing in a mobile app?
  • How fast business wants to develop the app?
  • What are the specific features the business wants the app should have?
  • What is the budget in hand which the business has considered to invest?

Few things which the specific to hybrid apps :

  1. They are faster to develop.
  2. Simple and easy to maintain.
  3. Can be launched across all app stores with one single development effort.
  4. Have some shortcomings in terms of what features can be build or not.
  5. Less expensive to develop and maintain.

Few things which are specific to native apps:

  1. The apps which are native are more reliable.
  2. Simple but offer a better user experience.
  3. Supports both offline and online transactions.
  4. Native features are can be easily exploited and scaled for future business requirement.
  5. A bit costly to develop and maintain

Why choose Market2yu for mobile app development?

Market2yu is a bespoke mobile app development company which an exhaustive experience of serving businesses in Sydney and Brisbane. The team brings a lot of expertise across various discipline like design, user experience and mobile technology to make sure that the client’s investment into the app generates better returns for them. As mobile app development is one of the core services, we ensure a process is followed to ensure customer’s success.

LET’S DISCUSS

If you have read through this page and think of talking to the Market2yu team to discuss opportunities around search engine optimization for your business. Schedule a call now.