GOOGLE ADS MANAGEMENT


Advertising on paid media is one of the earliest forms of advertising ever know to businesses around the world. From the early days of print ads on newspaper and to modern-day TV commercials are all forms of paid promotion which businesses use to reach possible customers.

In the age of the internet, things have changed a lot. Today, how customers discover and interact with businesses has also seen a dramatic shift. The search engines like Google have started playing a pivotal role in influencing customer’s decision around how they interact with a business or brand. Similarly, the concept of paid promotion has also seen a dramatic shift. Google has now become a big repository of behaviour data of the users and this has what lead Google open gates to businesses to target customers with relevant ad format which is also called Google Ads or Adwords or Pay per click advertising on google.

What are four things businesses should know before investing in Google Ads?

• Google offers multiple ads format that it broadly divides into search and search partner ads. Depending on the type of business one is in and the profile of customer the business wants to target changes the way a particular ad format is to be used.
• Google offers, multiple ways to bid for ads depending on ad format for business. So while you as a business owner wants to invest into Google ads, a clear idea of the budget and cost per customer acquisition should be in mind. If you engage Market2yu’s team in the management of Google Ads, we can help you understand this.
• Landing pages are an important component of any Google Ads, the ad manager might be doing a good job in strategizing the reach of your business’s message to the highest possible users within your budget but when the user drops to your landing page after clicking or viewing the ad might not find your landing page effective in converting the user as your customer.
• Any business investing in google ads should be very clear with the objective behind the investment. Since Google ads are very data-driven so objectives are easily measurable, so you as a business owner should be able to share with your Google ads manager.

What is Market2yu approach to Google Ads Management?

Market2yu offers an exhaustive Google ads management service to a lot of business across Australia from different sectors. Our service is always very bespoke based on the requirement of the client. As the management of Google ads is very strategic, any mistake can lead to paying a lot of money to Google, so we make sure to follow a definitive process during the setup of the campaign ensure success.
• First and foremost step of the process is getting a deeper understanding of the client business and the market in which it operates. The price at which the competitors are offering the same service or product.
• Set up the initial media plan for the first 15 days, allocating the client’s defined budget into different google ads formats. As Google’s ad algorithm takes at least 15 days to settle and deliver the ads to the right audience, this 15 days exercise acts as a strategic part of the ad campaign engagement as a lot of data is also collected at this stage for defining the ads strategy for the next phase.
As a part of the regular management activity, we continuously change the budget allocation as the more data gets collected from the campaign and re-calibrate the bidding strategy to optimize the use of the monthly budget.
We follow a timely reporting structure for any engagement with the report at the end of the campaign month. If the campaign engagement is for a shorter period, we report the details at the end of the campaign period.

Happy to talk

If you are looking for a partner who can effectively manage Google ads and help you achieve optimum results from your budget. Talk to the Market2yu Google campaign management team right now.