E-COMMERCE DEVELOPMENT SERVICES


Digital or Electronic commerce as it is popularly known in the age of the internet, is one of the biggest channels of product and service distribution for businesses across Australia. As it is projected for 2024 76% of Australians would do a larger part of their spends online, every business big or small is investing in building a robust e-commerce infrastructure. Whether it is a consumer product business or a business catering to bulk buying needs of other businesses, e-commerce is going to contribute a large part of the revenue being generated by the business.

What is e-commerce development?

An e-commerce website or a mobile app, as it popularly is known is just part of the e-commerce development. It is just the online storefront, but eCommerce development includes a plethora of elements which support a transaction to happen seamlessly.
As a business owner, if one is looking for investing in eCommerce development should look it from a broader perspective and see how it can improve the op-line. An eCommerce development includes different elements of infrastructure which are developed or integrated with the store to enable customers to transact seamlessly.

The elements include:

• eCommerce website or mobile app which acts as the online store through which customers can interact with the business. This, in turn, helps the customer discover the products or services offered and what price point by the business.
• The Inventory management system, if the business is not using one, then the business can think of investing in one of them. On the other hand, eCommerce development should be able to integrate the existing system with the online store. This would ensure real-time management and less customer dissatisfaction.
• Collection of payment is an important element of the eCommerce infrastructure of the business. Integrating with a payment gateway so that the customer can make a payment seamlessly is also an important element of the customer’s journey. Customers can always stop visiting the store because it doesn’t enable digital payment.

• Accounting, sales accounting and creation of invoices is an important element of any sales process, whether done online or offline. The eCommerce development should enable integration with the accounting system or software of the business so the process operates seamlessly like other channels of distribution.
• Logistics, once a sale is closed online, the business has to ensure that the goods are delivered on time to the customer. Integrating with APIs of different logistics providers can enable this function. Non-delivery of goods on time can lead to customer losing trust in the brand
• Customer relationship management, quite similar to the physical store where people are physically present to address customer queries, eCommerce storefront also requires systems to handle customer queries on a real-time basis. Integration with third-party CRM system or building a custom CRM system provides customer support is an important element of an eCommerce infrastructure.
• Marketing enablers, one of the key elements of eCommerce development is building marketing infrastructure for the store. The marketing enablers may involved integration with third-party apps or custom application to enabling marketing activities like offers and search engine optimization. If the website is made as per guidelines given by Google algorithms makes it easy for promoting through SEO.

What Market2yu e-Commerce development services include?

As an e-commerce development company, Market2yu services include broadly two types of services:
• Custom eCommerce development: This includes building all the infrastructure related to eCommerce from scratch to meet the specialized requirement of the business. This includes design and development services. If a business is looking at building an infrastructure which can be scaled as per business requirement should look for custom eCommerce development
• Platform-specific eCommerce development: If the business is looking at a small eCommerce operation, this is a service worth considering. Development of the platform which is supported by existing eCommerce backend solutions like Wocommerce from WordPress, Shopify, Magento and similar another platform.
Whatever service the customer chooses should be backed by the decisions around:
1. Scale the business looking at in their eCommerce operations. Though eCommerce gives a wider reach to customers at a much lower cost it requires serious investment and commitment to scale to further levels.
2. If the business requires any specific features which might be able with eCommerce backend platforms, as Platform-specific eCommerce development has its shortcomings and we have to stay dependent on the options of integration offered by those platforms.

Why choose Market2yu’s eCommerce development services?

Market2yu as a specialized e-commerce development company with experience in building e-commerce systems for businesses across multiple industries and sectors is quite helpful in fulfilling the client’s requirement. If the client seriously looking at supplementing their sales through e-commerce or want to make a serious investment in building a retail business online, Market2yu is the service provider to trust upon. Our competencies around eCommerce website design, eCommerce website development and eCommerce mobile app development, makes us the apt partner to rely on.

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If you are CTO or the business owner and looking at a partner to discuss opportunities around building eCommerce channel for your business and the relevant infrastructure around it, drop an enquiry now