MOBILE APP DEVELOPMENT

The human journey with technology products has evolved over the period since the introduction of the first mobile app by IBM in 1993. The launch of app stores by Apple and Google changed things dramatically.

A lot of businesses offer services only through mobile apps today and which are billion dollars enterprises. Many businesses are managing internal operations through mobile apps, like a power company assigning repair jobs to their technical staffs located at far-flung sites. This has become possible because of the devices on which this piece of software runs, the mobile phones. Smartphones, which are easy to carry with tremendous computing power makes it easy for businesses to serve their customers and employees over these apps.

What is mobile app development?

Developing a mobile app has its challenges, it has to fit into the size of the device on which it would be used, the operating system ( Android/IOS) on which the app would be running and the mobile network on which the user would use the app. The experience of the mobile app is also an important factor which defines its success. A badly designed app for customers can let them leave the service or employee’s productivity getting hit if the app is used for internal operations.

Mobile app development is of two types :

  • Native apps development: When mobile apps developed for specific platforms with specific technologies then it is called a native app development. Here platforms refer to the operating systems on which customer’s or user’s smartphone is running. The business can prefer to launch an app on Android or IOS and can also have specific features for customers on different platforms.
  • Hybrid apps development: When mobile apps are developed in a way so that they compatible across multiple devices and operating systems, it called hybrid app development. The app developed by hybrid app development method is also called cross-platform apps. The UI designed and developed in a way so that it can fit into any type of mobile device and operating system.

Any type of app to be developed or any type of mobile app development method to be used depends are a lot :

  • How well the user experience on the app is designed and developed?
  • What technology choices are made for app development?

Questions a business should answer before selecting a type of mobile app development:

If one is a technologist and also a business owner making this decision might be easy but for a regular person, the decision can be a bit critical.

The top questions which a business owner should care :

  • What is the business objective underlying investing in a mobile app?
  • How fast business wants to develop the app?
  • What are the specific features the business wants the app should have?
  • What is the budget in hand which the business has considered to invest?

Few things which the specific to hybrid apps :

  1. They are faster to develop.
  2. Simple and easy to maintain.
  3. Can be launched across all app stores with one single development effort.
  4. Have some shortcomings in terms of what features can be build or not.
  5. Less expensive to develop and maintain.

Few things which are specific to native apps:

  1. The apps which are native are more reliable.
  2. Simple but offer a better user experience.
  3. Supports both offline and online transactions.
  4. Native features are can be easily exploited and scaled for future business requirement.
  5. A bit costly to develop and maintain

Why choose Market2yu for mobile app development?

Market2yu is a bespoke mobile app development company which an exhaustive experience of serving businesses in Sydney and Brisbane. The team brings a lot of expertise across various discipline like design, user experience and mobile technology to make sure that the client’s investment into the app generates better returns for them. As mobile app development is one of the core services, we ensure a process is followed to ensure customer’s success.

Market2yu process of mobile app development:

As a mobile app development company, we bring to the table the expertise around both native and hybrid app development and it is for the client to choose the way forward. Market2yu process includes:
• Step 1: Either the mobile app is a consumer-facing solution or to be used for internal function, it has to be thought of as a product with definitive features and defines the things which you expect the user to do on the app. With Market2yu team of product management experts, we first help the client to define the features or the app and different user journeys from the user experience perspective.
• Step 2: Based on the features defined during step 1, this step starts with wireframing and designing the different screens of the app. This is very critical to app development of different operating systems and app stores have their guidelines around design which have to be strictly followed otherwise there are chances of the app not being allowed to be published on a specific app store.
• Step 3: Similar to front end development in web development, this is a step where the different screens of the app to be coded as per the requirement of different devices run on specific operating systems.
• Step 4: This is more related to backend development, the different functions and features on the app runs of multiple APIs which support them. This step also defines how different data points collected and sent to the user’s app screen.
• Step 5: The final step involves publishing the app on different app store platforms and providing support to the client so that all the guidelines underlying a specific app store are meet and complied.

GET A QUOTE

If you are looking for a mobile app development solution for your business, then Market2yu is the team one can trust. Ready to discuss, Enquire now.