What is digital marketing?
From a layman’s perspective, digital marketing is all about advertising your business on the internet. In the past customer’s used to make a purchase decision by seeing your ad, say on TV, now they are making those decisions by seeing those ads on YouTube. This form of promotion online is also internet or online marketing. In the traditional era, the power of advertising was more limited to bigger corporations but now the internet has given the power to small and medium-size business. Through digital marketing, even a small fashion brand in Brisbane can reach out to the global customer base.
Digital marketing is quite different from traditional forms of advertising. Traditional advertising required businesses to invest in a particular kind of media ( TV, newspaper etc ) to run their ads to reach out to their customers and B2B business preferred advertising on offline industry journals and trade events. With digital marketing, things are quite different, though businesses still have older options of investing in media ( now Youtube ads, Google PPC, Facebook Ads etc ) to reach customers there are other options, through which businesses can reach their customers organically. So digital marketing is divided primarily into two categories:
- Inbound digital marketing
- Outbound digital marketing.
( A ) Inbound digital marketing:
Market2yu services under this category helps the client’s to build customer outreach by organic means. The different services under it are
- Search engine optimization ( SEO ): As internet users, we all refer to search engines ( Like Google, Bing etc ) at the different stages of making decisions regarding buying a product or services. We use them to search initially, compare them with available options, look for deals and even indirectly purchase from them. Our SEO services help clients to reach their customers on the search engine. The work towards involves different stages, which start with analyzing client’s customers and profiling them, identity what keywords they use on search engines at different stages of a purchase decision ( use the same on a keyword strategy and align the same with your business goals ), analyze competitors and then work towards achieving better ranks on the search engine.
- Social media optimization (SMO ): Now every business is trying to build their presence on social media with the right kind of content and optimization strategy to come into their customer’s consideration. Social media also help a business to build brand credibility. Our service works involve the creation of brand pages across different social media channels, work on different content them, manage social media conversations and optimize for maximum reach.
( B ) Outbound digital marketing:
Marketyu’s digital marketing services under this category involves using building client’s customer outreach through paid strategy. We are involved in the management of the campaign and working on strategies to optimize low-cost customer acquisition. The list of services includes :
- PPC Management: This involves managing paid ads for the client on Google and Bing, which involves setting up a campaign, preparing ad copies, monitoring the campaign on a real-time basis for optimization.
- Social media ads: The service includes managing paid ads on different social media platforms. This is an important service because different platform use different algorithm to serve ads to users and improper management can lead to waste of money.
